Brand Relevance: The Strategy Behind “i’m lovin’ it”
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achorNews
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As the Global CMO of McDonald's from 2002 to 2005 I had to find a way to get our brand back to relevance. This is the strategy that got us there. Staying As the Global CMO of McDonald's from 2002 to 2005 I had to find a way to get our brand back to relevance. This is the strategy that got us there.
